Oh my heart.
The simple and seemingly pure lifestyle of a farmer is understandably appealing to an American public that is continually forced o confront their own material ambitions.
Ah! Paul Harvey’s voice could rock me to sleep and call me to war. I melt.
This commercial set the bar during the Sunday night Super Bowl showdown. Amidst the Doritos slapstick humor and Beyonce’s flawless performance (Who Runs the World?… Her), it set a tone of American pride, of honor and of obligation. There was no going back to chip chewing and burger flipping. No more cat calling or trash talking frat bros and Kitten Bowl cheering, just silence, just appreciation.
It settled in on the room like a father giving one of those talks at one of those times that you really needed it. It made me think of the historically beautiful American, the dream, the promise. It made me desire patriotism.
The lone chant of “U. S. A.” broke the silence that evening for me personally, surrounded by staggering men and chatty girlfriends, but that commercial had briefly put our small musings to rest.
This commercial has made a splash nationally but it’s personal impact landed hard on my heart. The dusty photographs taken by National Geographic photographer William Albert Allard and Paul Harvey’s aged voice delivering his “So God Made a Farmer” speech, which he gave in 1978 at the National Future Farmers of America Convention. The commercial made us feel things that we don’t let ourselves feel, don’t let ourselves want to feel: Pride in America.
College gives you a wide range of opinions to choose from. But there’s something about being die hard patriotic that college won’t accept. No entity is completely faultless or pure, but there was something, dare i say, magical in those halting 2 minutes. I felt like, “This is it. This is where we came from.”
However, after this soul searching and deep connection to this commercial, I still did not want to purchase a RAM truck, I did appreciate them. And that’s just fine.